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Customer Data" or “Google Analytics
Data" means the data
you collect, process or store using the Service concerning the characteristics
and activities of Visitors.
"Documentation" means any accompanying documentation
made available to You by Google for use with the Processing Software, including
any documentation available online.
"GATC" means the Google Analytics Tracking
Code, which is installed on a Property for the purpose of collecting Customer
Data, together with any fixes, updates and upgrades provided to You.
"Hit" means the base unit that the Google
Analytics system processes. A Hit may be a call to the Google Analytics system
by various libraries, including, Javascript (e.g., analytics.js), Silverlight,
Flash, and Mobile. A Hit may currently be a page view, a transaction, item, or
event, social interaction, or user timing. Hits may also be delivered to the
Google Analytics system without using one of the various libraries by other
Google Analytics-supported protocols and mechanisms the Service makes available
to You.
"Processing Software" means the Google Analytics server-side
software and any upgrades, which analyzes the Customer Data and generates the
Reports.
"Profile" means the collection of settings that
together determine the information to be included in, or excluded from, a
particular Report. For example, a Profile could be established to view a small
portion of a web site as a unique Report. There can be multiple Profiles
established under a single Property.
"Property" means any web page, app, or other
property under Your control that sends data to Google Analytics. Each Property
includes a default Profile that measures all pages within the Property.
