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Customer Data" or “Google Analytics Data" means the data you collect, process or store using the Service concerning the characteristics and activities of Visitors.
"Documentation" means any accompanying documentation made available to You by Google for use with the Processing Software, including any documentation available online.


"GATC" means the Google Analytics Tracking Code, which is installed on a Property for the purpose of collecting Customer Data, together with any fixes, updates and upgrades provided to You.
"Hit" means the base unit that the Google Analytics system processes. A Hit may be a call to the Google Analytics system by various libraries, including, Javascript (e.g., analytics.js), Silverlight, Flash, and Mobile. A Hit may currently be a page view, a transaction, item, or event, social interaction, or user timing. Hits may also be delivered to the Google Analytics system without using one of the various libraries by other Google Analytics-supported protocols and mechanisms the Service makes available to You.
"Processing Software" means the Google Analytics server-side software and any upgrades, which analyzes the Customer Data and generates the Reports.
"Profile" means the collection of settings that together determine the information to be included in, or excluded from, a particular Report. For example, a Profile could be established to view a small portion of a web site as a unique Report. There can be multiple Profiles established under a single Property.

"Property" means any web page, app, or other property under Your control that sends data to Google Analytics. Each Property includes a default Profile that measures all pages within the Property.